Loving Tan Reviews

Loving Tan has an overall rating of 4.6 based on 13 reviews. Customer feedback on Loving Tan is mixed: Loving Tan reviewers highlight positive aspects like natural-looking tan, easy application, quick drying, long-lasting results, which strongly appeal to individuals seeking a quality self-tanner, beauty enthusiasts, those with sensitive skin. However, Loving Tan is often criticized for its pricey compared to competitors, potential for streaking, scent issues, limited shade range.

4.6/5.0

13 reviews

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All Loving Tan Reviews (13)
william1972
May 24, 2026
"Nice color and dries fast, just a little tacky"
From what I remember after using Loving Tan a few different times, it’s been reliable overall. The color usually turns out really nice on me and doesn’t have that super orange look some tanners can give.

I’d say the drying time is one of the better things about it. I can usually get dressed after a few minutes, though I still stick with loose clothes because I’ve learned that feels safer with self-tanner.

The only thing that stands out in my mind is that it can feel a bit sticky for a while, especially around my arms and neck. It’s not bad enough to put me off, just something I notice, so I’d still buy it again.
WILLIAMS
May 18, 2026
"I actually really liked this. It feels..."
I actually really liked this. It feels nice going on, not too thick or weird, and the coverage comes out even without me having to fuss with it much. was surprised how good it looked and
james1989
May 01, 2026
"Pretty good staying power, honestly"
I’ve used Loving Tan a handful of times now, and to be fair, the colour actually lasts better than a lot of other tans I’ve tried. I usually get about 5–6 days before it starts to look lighter, which I’m totally fine with. At first I was like, okay, nice, this might be my new go-to.

Then suddenly I’ll notice my hands and elbows fading faster and I’m like, seriously? But overall it fades evenly and doesn’t go super patchy. If I keep up with moisturising, it definitely looks better for longer. I took one star off because the fade isn’t perfect, but I’d still buy it again.
anne.Johnson
April 23, 2026
"Nice color, but kinda uneven"
I actually really like the tan this gives me—the color looks natural and it lasts longer than I expected. That said, it also annoyed me a bit because I ended up with some streaks around my ankles and one weird patchy spot on my arm. So I’m impressed and also kind of frustrated, if that makes sense. Still, compared to a lot of other tans I’ve tried, I’d probably use it again.
RubenGehrmann_80
April 21, 2026
"Showed up faster than I expected"
I wasn’t really expecting much, but the delivery actually showed up fast. Can’t complain about that.
PEROTTI
April 06, 2026
"Nice glow, but my skin wasn’t totally happy"
I tried this because my friend swore by it before her beach trip, and the tan itself looked really nice on me. The color came out natural and faded evenly, which I appreciated. The only downside was that my face and chest got a little itchy, and I ended up with a few small breakouts after using it. I’m still giving it 4 stars because the tan looked good, I just wish the formula was a bit gentler on sensitive skin.
Frances-funk
March 21, 2026
"Nice light scent, not overpowering"
The smell was the first thing I noticed, and in a good way. I’m usually a bit picky with tanning products because some of them can be a lot, but this one was really pleasant.

It didn’t have that strong fake tan smell I normally can’t stand. I mean, I guess you can still tell it’s a tanning product if you’re really paying attention, but it’s soft and clean enough that it didn’t bother me at all.

Even later in the day, it still smelled decent and didn’t turn weird or sour like some others I’ve used. That alone made me happy with it
James-dean
March 03, 2026
"Super easy return, nice support"
I had to return it, and it was way easier than I expected. Support was friendly, helped me through it, and there wasn’t any hassle at all
anna_Latus85
February 23, 2026
"Super easy to apply"
I had a good feeling about this as soon as I started putting it on. It went on really quickly and didn’t leave any weird streaks, which is always my biggest worry. Just felt easy and hassle-free.
Carl-troendle
February 09, 2026
"Good tan, just be careful with towels"
So... the tan came out really nice and there wasn’t much transfer overall, but it did leave a stain on my towel. I’d just use a darker towel next time.
hello_june755
January 04, 2026
"Super Natural-Looking Tan"
I was surprised by how good this turned out. The color looked really natural, not orange at all, just a nice warm brown like I’d actually gotten some sun. Applying it with a mitt was a smooth experience and it went on easily without looking streaky. It also faded evenly, which I really appreciated. I’d definitely buy it again
GeoffreyDavis
December 10, 2025
"Shade was pretty much spot on"
The color matched me really well, I'd say about as close as I could’ve hoped for. It came out looking just right.
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